How to Write a Job Title | Three R’s, Tips and Templates

Job titles are used to identify what a person does and how they contribute to an organization.

Job titles can be used in a variety of ways, such as:

• Identifying the responsibilities of a specific position
• Providing information about the work done by employees
• Describing the qualifications required for employment
• Differentiating between positions with similar duties and responsibilities.

The job title should accurately reflect a person’s level and skill set for them to have the best chance at landing their dream job.

Tips for Writing a GREAT Job Title

The following are some tips you can follow when writing a GREAT job title:

• Keep it short and concise.
• Include keywords that are relevant to the position you are hiring for.
• Avoid using acronyms, jargon, and abbreviations.
• Use numbers to show that this is a sought-after position in your company.

Don’t forget the three R’s

Responsibilities:

This is a crucial part of any good job description, but the details are important. Describe the employee’s goals as well as the day-to-day functions of the role.

Examples of job requirements include:

1. Develop and execute marketing strategies that are tailored to reach target audiences through digital channels.
2. Develop and execute marketing campaigns that use online tools such as social media, email, paid search or other digital channels.
3. Analyze data from web traffic and other sources to identify opportunities for new products or services.
4. Develop strategies for improving the visibility of websites in search engines like Google or Yahoo.
5. Track the success of online advertising campaigns by measuring click-through rates and conversion rates.
6. Monitor trends in social media to inform future campaigns.
7. Recommend changes to company strategy based on data analysis.
8. Help develop an organization’s online presence.

Requirements:

What experience, qualifications, degrees and certifications does the job require and which would be nice to have? Does the role require fluency in another language?

The more detail you provide, the more likely you are to get qualified applicants.

Examples of job requirements include:

• Bachelor’s Degree in Marketing
• Ability to learn and apply new concepts quickly
• A metrics-oriented and competitive attitude
• Must know Data Analysis, Content Creation, SEO & SEM, Communication Skills and Basic Design Skills.

Rewards:

List all the compensation, perks and benefits your company has to offer. Salary and health insurance are obvious, but does your company also offer flexible hours or a great location?

Public transportation subsidies, office snacks and on-site gym equipment are just some of the ways to highlight how your company takes care of its team.

Examples of job rewards and benefits include:

• Competitive Salary (Best in Industry)
• Medical Insurance
• Commuter Benefits
• Annual Bonus Program
• Food Coupons by Sodexo

How to Add Flair in Your Job Titles for an Impressive First Impression?

It is important to make a good first impression and one of the most common ways to do this is through your job title.

It can be done by adding flair, enthusiasm, and personality to stand out from the crowd.

There are two key aspects that you should focus on when trying to make your title more appealing:

1. The length of the title: If you want to make a good first impression, you should use a job title that is short, catchy and easy to remember.
2. The language used in the title: The goal of a job title is to attract attention and convey the nature of your work easily.

Below are a few tips to help you create a job title that will get you noticed and lead to more interviews.

• Make it concise and easy to read.
• Include keywords that are relevant to the role you are hiring for.
• Put the company name in the title.
• Go with an action verb.
• Be creative and use your imagination.
• Use words like “creative” or “innovative.”
• Make your job title sound like a call to action.
• Be specific about what the person will be doing in their day-to-day work.
• Use an adjective that is related to the company’s values.

Job Title Template

1. Create a space for the job title using square brackets with the “Job Title” placeholder in bold.
2. Leave a space open under the title, then create the heading “Reports To” in bold.
3. Under your “Reports To” heading, type out a generic sentence stating who the role reports to. Use square brackets with placeholders for the job title and the position being reported to.
4. Create the heading “Job Overview” in bold and leave a blank space under the heading where a brief description can be written.
5. Create the heading “Responsibilities and Duties” in bold with 5–7 bullet points below it.
6. Create the heading “Qualifications” in bold, also with 5–7 bullet points below it.
7. Save your template with a clear title where authorized personnel can access it.

Job Title

The first thing you should have in an influential job description format is the job title.

Make sure to use a job title that is concise and points to the purpose and scope of the job.

Also, use industry terms like “Sales Associate” and “Office Manager” that candidates would normally search for.

Company’s Basic Information

Consider pitching about your organization in two to four sentences to drive interest in the right candidates.

Stir them up for an in-depth search of who you are, what your culture is and what it would be like to work with you.

In fact, this is your opportunity to brag about the benefits and perks of joining you.

Expectations and Summary of Role

Now give an overview of the job in 3–4 sentences.

• How it fits into the organization
• Elements relating to its type
• Condition
• Duration
• General work conditions

Having these in the job description format prevents less-qualified candidates from applying, thereby, saving you time.

Also, let the candidates know whether the job is part-time, full-time or contract, remote, on-site or hybrid.

And if there are any physical requirements like travel requirements or weekend commitments.

Job Duties and Responsibilities

To draw the right candidates, highlight the basic functions of the job.

You do not need to mention every single task, you only need an overview to communicate your expectations.

So 8–14 bullet points will serve the best.

Also, consider using relevant keywords so that candidates find your posting.

Necessary Qualifications and Skills

A perfect job description includes both must-have skills and nice-to-have (or preferred) skills needed to succeed in the role.

Also, specify required or preferred education or knowledge level, certifications, qualifications, personal characteristics, physical abilities and years of experience.

But remember to separate the required skills or qualifications from the preferred or desirable ones.

So, you do not miss the right candidates because of the flexible skills they lack.

Call to Action

To get potential candidates to respond to your job posting, you need to ask them to fill out an application.

Make the application process easy by including a direct link or specifying the email address where they are to send their documents.

Also, you can add specific dates for deadlines, interviews or possible start dates, too.

Furthermore, clarify the application requirement. Mention if the candidate includes a resume, cover letter or portfolio.

Once you have found the right candidate, offer them the Joining Letter and proceed with HR Joining Formalities. But, if you are worried about how to draft one, here is the joining letter format for your reference.